Billion Dollar Beauty

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Creamy, buildable, and water-resistant.

One Universal shade for all brow colors, so you can skip the guesswork and get on with your morning.

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Creamy, buildable, and water-resistant. Enriched with jojoba oil and shea butter so your brows feel as good as they look. One Universal shade for all brow colors.

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Free Shipping on Orders $40+

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Woman

Owned

Ships from California, USA

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BeVeg Vegan Certified

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Leaping Bunny Certified Cruelty Free

Paraben
Free

30-Day Money Back Guarantee

Explore Our Collections

BestsellersNewTrending

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4.2

Rated 4.2 out of 5 stars

547 Reviews

Microblade Effect: Brow Pen

$18.00

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4.5

Rated 4.5 out of 5 stars

52 Reviews

Brow Duo Pencil: Concealer & Highlighter

$18.00

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Straight to the Point Brow Pencil

$18.00

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5.0

Rated 5.0 out of 5 stars

1 Review

Lip Liner Duo Set

$25.00

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4.8

Rated 4.8 out of 5 stars

66,662 Reviews

Universal Brow Pencil

$18.00

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4.7

Rated 4.7 out of 5 stars

72,950 Reviews

Best Sellers Kit

$32.00

$68.00

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4.6

Rated 4.6 out of 5 stars

16,601 Reviews

Brows On Point® Micro Brow Pencil

$16.00

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4.5

Rated 4.5 out of 5 stars

93 Reviews

Brow Buddy® Kit

$20.00

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4.5

Rated 4.5 out of 5 stars

123 Reviews

Raising Brows® Pen

$19.00

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4.2

Rated 4.2 out of 5 stars

547 Reviews

Microblade Effect: Brow Pen

$18.00

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5.0

Rated 5.0 out of 5 stars

1 Review

2-Pack Gel Eyeliner

$20.00

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12 Pan Eyeshadow Palette

$25.00

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9 Pan Eyeshadow Palette

$20.00

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5.0

Rated 5.0 out of 5 stars

1 Review

5 Pan Eyeshadow Palette

$18.00

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4.5

Rated 4.5 out of 5 stars

93 Reviews

Brow Buddy® Kit

$20.00

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4.7

Rated 4.7 out of 5 stars

72,950 Reviews

Best Sellers Kit

$32.00

$68.00

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5.0

Rated 5.0 out of 5 stars

2 Reviews

Eyeshadow Stick Trio

$36.00

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4.8

Rated 4.8 out of 5 stars

66,662 Reviews

Universal Brow Pencil

$18.00

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Explore by Category

\ \ Brows](/content/collections/all-billion-dollar-brows/index.html) \ \ Lips](/content/collections/lips/index.html) \ \ Face](/content/collections/all-face/index.html) \ \ Eyes](/content/collections/all-eyes/index.html)

Brow Favorites

\ \ Brow Buddy® Kit](/content/products/the-brow-buddy-kit/index.html) \ \ Universal Brow Pencil](/content/products/billion-dollar-beauty-universal-eyebrow-pencil-all-hair-colors-long-wearing-vegan/index.html) \ \ Best Sellers Kit](/content/products/billion-dollar-beauty-best-sellers-universal-brow-kit-3-piece-bundle-beginner-friendly/index.html) \ \ Brows On Point® Micro Brow Pencil](/content/products/brows-on-point-micro-pencil/index.html)

Your Complete Beauty Look

Discover the essentials behind her look

Perfectly Defined Brows

\ \ Brow Buddy® Kit\ \ $20.00](/content/products/the-brow-buddy-kit/index.html) \ \ Brows On Point® Micro Brow Pencil\ \ $16.00](/content/products/brows-on-point-micro-pencil/index.html)

Natural, Radiant Skin

\ \ Setting Spray\ \ $14.00](/content/products/setting-spray/index.html) \ \ Flash & Filter: Highlighter & Concealer\ \ $18.00](/content/products/flash-filter-highlighter-concealer/index.html)

Soft, Sculpted Lips

\ \ pH Lip Oil: Blushing Effect\ \ $18.00](/content/products/ph-lip-oil/index.html) \ \ Lip & Cheek Trio\ \ $29.00](/content/products/lip-cheek-trio/index.html)

perfectly defined brows

\ \ Billion Dollar Brow Lift\ \ $18.00](/content/products/billion-dollar-brow-lift/index.html) \ \ Brows On Point® Micro Brow Pencil\ \ $16.00](/content/products/brows-on-point-micro-pencil/index.html)

Soft, Sculpted Lips

\ \ Lip Liner Duo Set\ \ $25.00](/content/products/lip-liner-duo-set/index.html) \ \ Luxe Lip Oil\ \ $15.00](/content/products/luxe-lip-oil/index.html)

Soft Smokey eyes

\ \ Shimmer Eyeshadow Stick Trio\ \ $36.00](/content/products/starstruck-shimmer-eyeshadow-stick-trio/index.html) \ \ Forever Lash Mascara\ \ $19.00](/content/products/forever-lash-mascara/index.html)

perfectly defined brows

\ \ Billion Dollar Brow Lift\ \ $18.00](/content/products/billion-dollar-brow-lift/index.html) \ \ Raising Brows® Pen\ \ $19.00](/content/products/raising-brows-pen/index.html)

Soft Smokey eyes

\ \ Tubing Mascara 2 Pack\ \ $29.00](/content/products/tubing-mascara-2-pack/index.html) \ \ 2-Pack Gel Eyeliner\ \ $20.00](/content/products/gel-eyeliner-duo-1/index.html)

Soft, Sculpted Lips

\ \ Lip Liner Trio\ \ $18.00](/content/products/lip-liner-trio/index.html) \ \ Luxe Lip Oil\ \ $15.00](/content/products/luxe-lip-oil/index.html)

natural, radiant skin

\ \ Cream Blush & Highlighter Stick\ \ $15.00](/content/products/cream-blush-highlighter-stick/index.html)

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Create Your Perfect Makeup Palette

Choose only the shades you actually use and build a compact beauty box that fits in your bag — no clutter, no wasted space.

Fits in any bag

Fully customizable

Travel-ready design

Mix & match your shades

Build My Box

The Real Faces of Beauty

Discover how beauty lovers make our products part of their everyday routine

Best Sellers Kit

Shop Brow Kit

Shop Brow Lift

Billion Dollar Box

Shop pH Lip Oil

Ultimate Brow Bundle

Raising Brows® Pen

FREE SHIPPING $40+

Your routine, delivered free.

Spend $40 on anything you love, we cover the rest.

Crafted for Every Step of Your Beauty Routine

What started with brows has grown into a full line of beauty essentials—crafted for

real womenandperfected over two decades

Brows

Eyes

Lips

Billion Dollar Box® Collection

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4.8

Rated 4.8 out of 5 stars

66,662 Reviews

Universal Brow Pencil

$18.00

Add to cart

4.5

Rated 4.5 out of 5 stars

52 Reviews

Brow Duo Pencil: Concealer & Highlighter

$18.00

Add to cart

3.7

Rated 3.7 out of 5 stars

17 Reviews

Eyeliner Pencil

$12.00

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5.0

Rated 5.0 out of 5 stars

2 Reviews

Eyeshadow Duos

$10.00

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4.5

Rated 4.5 out of 5 stars

2 Reviews

Luxe Lip Oil

$15.00

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4.6

Rated 4.6 out of 5 stars

19 Reviews

pH Lip Oil: Blushing Effect

$18.00

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4.9

Rated 4.9 out of 5 stars

23 Reviews

Billion Dollar Box®

$15.00

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Billion Dollar Box® & Magnetic Brush Set Bundle

$35.00

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20+ Years of Woman-Owned Excellence

Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.

Read Our Founder Story

"It started with credit cards and a strong belief that I could create better brow products for consumers. Fast forward 20 years later, we are a worldwide brand that has expanded beyond brows into beauty and beyond."

Natalie Plain, CEO & Founder

Featured In

How can I choose the best shade?

Our blonde shades work best for those with silver, blonde and light brown hair colors.  Our taupe shades are the most universal shade and work with light to dark brunettes. Our raven shades are best suited with deep brunette and black hair.

What if I pick the wrong shade?

We are happy to exchange your shade at any time. Please email us at (LINK: sales@billiondollarbrows.com) for any questions.

Where do you ship from?

We ship from Irvine, CA USA

What is the BDB return policy?

If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.

Are BDB products tested on animals?

BDB is proudly a Leaping Bunny Certified Cruelty-Free company.

This means we do not conduct or commission any animal tests, and BDB products do not use any ingredient or formulation that is tested on animals.

Are BDB products vegan?

All BDB products are proudly BeVeg Vegan Certified.

This means all BDB products, their formulations, ingredient sources, and manufacturing facilities have been third-party audited and approved as BeVeg Vegan Certified.

I am a beauty professional. How do I become an authorized retailer of BDB?

Visit BDB Pro or email us for more information about BDB Pro for salons, studios, and industry professionals.

Are Billion Dollar Brows, Billion Dollar Beauty, and BDB the same company?

Yes. As we expand beyond brows to include beauty, we’ve refreshed our brand name.

You may receive products in packaging with Billion Dollar Brows, Billion Dollar Beauty, or BDB.

Who can I contact about press or partnership inquiries?

Please email us (link: sales@billiondollarbrows.com) with press kits, media inquiries, or partnership opportunities and a member of our team will follow up with available opportunities.

Frequently Asked Questions

Find answers to your most common questions about our products and services. Didn’t find what you’re looking for? Contact us, we’re happy to help!

Contact Us

Contact Us

Cruelty-Free

Vegan

Paraben-Free

Talcum-Free

Non-Toxic

Ethically Sourced

Woman-Owned

Woman-Operated

Cruelty-Free

Vegan

Paraben-Free

Talcum-Free

Non-Toxic

Ethically Sourced

Woman-Owned

Woman-Operated

Beauty Professionals, This One’s for You.

Join BDB Pro and unlock 10% off every order, exclusive perks, and early access to launches.

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