Billion Dollar Beauty
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Just Launched
Creamy, buildable, and water-resistant.
One Universal shade for all brow colors, so you can skip the guesswork and get on with your morning.
Creamy, buildable, and water-resistant. Enriched with jojoba oil and shea butter so your brows feel as good as they look. One Universal shade for all brow colors.
Free Shipping on Orders $40+
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Woman
Owned
Ships from California, USA
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BeVeg Vegan Certified
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Leaping Bunny Certified Cruelty Free
Paraben Free
30-Day Money Back Guarantee
Explore Our Collections
BestsellersNewTrending
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4.2
Rated 4.2 out of 5 stars
547 Reviews
$18.00
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4.5
Rated 4.5 out of 5 stars
52 Reviews
Brow Duo Pencil: Concealer & Highlighter
$18.00
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Straight to the Point Brow Pencil
$18.00
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5.0
Rated 5.0 out of 5 stars
1 Review
$25.00
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4.8
Rated 4.8 out of 5 stars
66,662 Reviews
$18.00
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4.7
Rated 4.7 out of 5 stars
72,950 Reviews
$32.00
$68.00
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4.6
Rated 4.6 out of 5 stars
16,601 Reviews
Brows On Point® Micro Brow Pencil
$16.00
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4.5
Rated 4.5 out of 5 stars
93 Reviews
$20.00
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4.5
Rated 4.5 out of 5 stars
123 Reviews
$19.00
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4.2
Rated 4.2 out of 5 stars
547 Reviews
$18.00
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5.0
Rated 5.0 out of 5 stars
1 Review
$20.00
Add to Cart
$25.00
Add to Cart
$20.00
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5.0
Rated 5.0 out of 5 stars
1 Review
$18.00
Add to Cart
4.5
Rated 4.5 out of 5 stars
93 Reviews
$20.00
Add to Cart
4.7
Rated 4.7 out of 5 stars
72,950 Reviews
$32.00
$68.00
Add to Cart
5.0
Rated 5.0 out of 5 stars
2 Reviews
$36.00
Add to Cart
4.8
Rated 4.8 out of 5 stars
66,662 Reviews
$18.00
Explore by Category
\ \ Brows](/content/collections/all-billion-dollar-brows/index.html) \ \ Lips](/content/collections/lips/index.html) \ \ Face](/content/collections/all-face/index.html) \ \ Eyes](/content/collections/all-eyes/index.html)
Brow Favorites
\ \ Brow Buddy® Kit](/content/products/the-brow-buddy-kit/index.html) \ \ Universal Brow Pencil](/content/products/billion-dollar-beauty-universal-eyebrow-pencil-all-hair-colors-long-wearing-vegan/index.html) \ \ Best Sellers Kit](/content/products/billion-dollar-beauty-best-sellers-universal-brow-kit-3-piece-bundle-beginner-friendly/index.html) \ \ Brows On Point® Micro Brow Pencil](/content/products/brows-on-point-micro-pencil/index.html)
Your Complete Beauty Look
Discover the essentials behind her look
Perfectly Defined Brows
\ \ Brow Buddy® Kit\ \ $20.00](/content/products/the-brow-buddy-kit/index.html) \ \ Brows On Point® Micro Brow Pencil\ \ $16.00](/content/products/brows-on-point-micro-pencil/index.html)
Natural, Radiant Skin
\ \ Setting Spray\ \ $14.00](/content/products/setting-spray/index.html) \ \ Flash & Filter: Highlighter & Concealer\ \ $18.00](/content/products/flash-filter-highlighter-concealer/index.html)
Soft, Sculpted Lips
\ \ pH Lip Oil: Blushing Effect\ \ $18.00](/content/products/ph-lip-oil/index.html) \ \ Lip & Cheek Trio\ \ $29.00](/content/products/lip-cheek-trio/index.html)
perfectly defined brows
\ \ Billion Dollar Brow Lift\ \ $18.00](/content/products/billion-dollar-brow-lift/index.html) \ \ Brows On Point® Micro Brow Pencil\ \ $16.00](/content/products/brows-on-point-micro-pencil/index.html)
Soft, Sculpted Lips
\ \ Lip Liner Duo Set\ \ $25.00](/content/products/lip-liner-duo-set/index.html) \ \ Luxe Lip Oil\ \ $15.00](/content/products/luxe-lip-oil/index.html)
Soft Smokey eyes
\ \ Shimmer Eyeshadow Stick Trio\ \ $36.00](/content/products/starstruck-shimmer-eyeshadow-stick-trio/index.html) \ \ Forever Lash Mascara\ \ $19.00](/content/products/forever-lash-mascara/index.html)
perfectly defined brows
\ \ Billion Dollar Brow Lift\ \ $18.00](/content/products/billion-dollar-brow-lift/index.html) \ \ Raising Brows® Pen\ \ $19.00](/content/products/raising-brows-pen/index.html)
Soft Smokey eyes
\ \ Tubing Mascara 2 Pack\ \ $29.00](/content/products/tubing-mascara-2-pack/index.html) \ \ 2-Pack Gel Eyeliner\ \ $20.00](/content/products/gel-eyeliner-duo-1/index.html)
Soft, Sculpted Lips
\ \ Lip Liner Trio\ \ $18.00](/content/products/lip-liner-trio/index.html) \ \ Luxe Lip Oil\ \ $15.00](/content/products/luxe-lip-oil/index.html)
natural, radiant skin
\ \ Cream Blush & Highlighter Stick\ \ $15.00](/content/products/cream-blush-highlighter-stick/index.html)
Create Your Perfect Makeup Palette
Choose only the shades you actually use and build a compact beauty box that fits in your bag — no clutter, no wasted space.
Fits in any bag
Fully customizable
Travel-ready design
Mix & match your shades
The Real Faces of Beauty
Discover how beauty lovers make our products part of their everyday routine
FREE SHIPPING $40+
Your routine, delivered free.
Spend $40 on anything you love, we cover the rest.
Crafted for Every Step of Your Beauty Routine
What started with brows has grown into a full line of beauty essentials—crafted for
real womenandperfected over two decades
Brows
Eyes
Lips
Billion Dollar Box® Collection
4.8
Rated 4.8 out of 5 stars
66,662 Reviews
Universal Brow Pencil
$18.00
Add to cart
4.5
Rated 4.5 out of 5 stars
52 Reviews
Brow Duo Pencil: Concealer & Highlighter
$18.00
Add to cart
3.7
Rated 3.7 out of 5 stars
17 Reviews
Eyeliner Pencil
$12.00
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5.0
Rated 5.0 out of 5 stars
2 Reviews
Eyeshadow Duos
$10.00
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4.5
Rated 4.5 out of 5 stars
2 Reviews
Luxe Lip Oil
$15.00
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4.6
Rated 4.6 out of 5 stars
19 Reviews
pH Lip Oil: Blushing Effect
$18.00
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4.9
Rated 4.9 out of 5 stars
23 Reviews
Billion Dollar Box®
$15.00
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Billion Dollar Box® & Magnetic Brush Set Bundle
$35.00
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20+ Years of Woman-Owned Excellence
Since 2004, BDB has provided solutions to modern beauty challenges with timeless, professional-quality cosmetics.
"It started with credit cards and a strong belief that I could create better brow products for consumers. Fast forward 20 years later, we are a worldwide brand that has expanded beyond brows into beauty and beyond."
Natalie Plain, CEO & Founder
Featured In
How can I choose the best shade?
Our blonde shades work best for those with silver, blonde and light brown hair colors. Our taupe shades are the most universal shade and work with light to dark brunettes. Our raven shades are best suited with deep brunette and black hair.
What if I pick the wrong shade?
We are happy to exchange your shade at any time. Please email us at (LINK: sales@billiondollarbrows.com) for any questions.
Where do you ship from?
We ship from Irvine, CA USA
What is the BDB return policy?
If you are unhappy with your purchase for any reason, we offer a 30 day money back guarantee on items purchased through our website.
Are BDB products tested on animals?
BDB is proudly a Leaping Bunny Certified Cruelty-Free company.
This means we do not conduct or commission any animal tests, and BDB products do not use any ingredient or formulation that is tested on animals.
Are BDB products vegan?
All BDB products are proudly BeVeg Vegan Certified.
This means all BDB products, their formulations, ingredient sources, and manufacturing facilities have been third-party audited and approved as BeVeg Vegan Certified.
I am a beauty professional. How do I become an authorized retailer of BDB?
Visit BDB Pro or email us for more information about BDB Pro for salons, studios, and industry professionals.
Are Billion Dollar Brows, Billion Dollar Beauty, and BDB the same company?
Yes. As we expand beyond brows to include beauty, we’ve refreshed our brand name.
You may receive products in packaging with Billion Dollar Brows, Billion Dollar Beauty, or BDB.
Who can I contact about press or partnership inquiries?
Please email us (link: sales@billiondollarbrows.com) with press kits, media inquiries, or partnership opportunities and a member of our team will follow up with available opportunities.
Frequently Asked Questions
Find answers to your most common questions about our products and services. Didn’t find what you’re looking for? Contact us, we’re happy to help!
Cruelty-Free
Vegan
Paraben-Free
Talcum-Free
Non-Toxic
Ethically Sourced
Woman-Owned
Woman-Operated
Cruelty-Free
Vegan
Paraben-Free
Talcum-Free
Non-Toxic
Ethically Sourced
Woman-Owned
Woman-Operated
Beauty Professionals, This One’s for You.
Join BDB Pro and unlock 10% off every order, exclusive perks, and early access to launches.
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